GALA ITALIA is the most important annual event organized in the United States to promote Italian wines & foods. The Gala highlights top restaurants, food products, fashion, the arts
and other typical products "Made in Italy." The 2012 GALA ITALIA will greatly benefit from the success of past editions and from several additional features.
GALA ITALIA - celebrating its 27th anniversary - is organized by the Italian Wine & Food Institute under the patronage of the Italian Ambassador to the US and
will be held on February 23, 2012 at the Marriott Marquis Hotel in New York. The main features of the event include the Grand Wine Tasting, a fashion show, an art
and design exhibition, a gourmet presentation by renowned Italian restaurants and the exhibition of some of the most emblematic "Made in Italy" products.
To participate in the GALA ITALIA the participation form included at the end of this document must be filled out and forwarded, before the event, together with payment, to the Italian Wine and Food Institute, P.O. Box 789, New York, NY 10150 - Fax: 212-867-4114 - E-mail: iwfi@aol.com). The form is in English for an easier exchange of information with the importers. You can download the participation form to be faxed and pay by check or bank wire transfer:
Over 10,000 specially designed, elegant invitations (listing the names of the participating producers) will be mailed in early January 2012 to the American press of the Northeast based upon a periodically updated mailing list. An intensive public relations campaign will be conducted to publicize the event. A series of press releases will be mailed to the wine editors.
A special catalog will be printed for the GALA ITALIA, listing every wine station with the producer's name and the station number, the name of the importer with address, telephone and fax numbers in addition to the brand and the denomination of each wine presented. The catalog will also list the featured restaurants as well as the food producers and/or importers, with their food specialties. Special recognition will be given to the sponsors. The catalog will be distributed to all the guests.
As in previous years, guests who registered electronically will be entered in a drawing for special prizes.
All guests will be pre-registered or registered at the entrance and given badges of different colors for each category (press, trade, restaurants, hotels, etc.). The guests will register electronically by visiting the website www.galaitalia.com. After registering, guests will receive a confirmation email that must be presented at the entrance of the GALA in order to retrieve the "bracelet" for admittance to the GALA on the 6th floor of the Marriott.
For the GALA ITALIA a block of rooms at the Marriott Marquis Hotel has been reserved for the nights of February 22 and 23, 2012 (plus a limited number of rooms for the nights preceding and following the event) at the special cost of $259 plus tax per room, per night (single or double). The producers and the importers interested in reserving one or more rooms must advise the Italian Wine and Food Institute as soon as possible. By February 10, 2012 please fill out the proper section of the participation form with the name/s of the person/s taking the room/s, the arrival and departure dates and the name, number and expiration date of their credit cards. A valid credit card is required by the hotel to confirm the reservation (no reservation will be accepted by the Hotel without a credit card to confirm it). Room reservations will be accepted until exhaustion of the block reserved. On February 10, 2012 the unreserved rooms will be reassigned to the hotel and in case of requests after the above date, the same will be honored only if the hotel has rooms available and at the hotel's current rates.
An "Italian Fashion Show" is planned during the Wine Tasting of the 2012 GALA ITALIA featuring the spring-summer collection, jewelry and fashion accessories for men and women of a well known Italian designer. The show, set up on the large stage of the Grand Broadway Ballroom and much appreciated in the past, attracts the attention of the public to yet another aspect of the MADE IN ITALY, and will receive ample TV coverage. Renowned Italian artists will be featured during the fashion show.
As in previous years, the GALA ITALIA also connects MADE IN ITALY to its cultural background by offering an art exhibition by contemporary Italian artists. A display of the latest models of Italian sports cars and scooters emphasizes the quality of Italian design.
Address:
One Grand Central Place
60 East 42nd Street, Suite 2214
New York, NY 10150
Contacts:
Phone: 212 867 4111
Fax: 212 867 4114
Email: iwfi@aol.com
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