Imported Table Wines in the US 1940 - 2010
| Year | Imports from Italy | Total Imports | Market share of Italian Wines | |||
|---|---|---|---|---|---|---|
| Quantity in hectoliters | Value in US $ | Quantity in hectoliters | Value in US $ | Quantity | Value | |
| 2011 | 2,508,790 | 1,248,491,000 | 8,842,300 | 3,635,878,000 | 28.4% | 34.3% |
| 2010 | 2,221,740 | 1,076,433,000 | 8,277,150 | 3,280,708,000 | 26.8% | 32.8% |
| 2009 | 2,076,020 | 1,018,485,000 | 8,335,380 | 3,177,636,000 | 24.9% | 32.1% |
| 2008 | 2,160,910 | 1,136,663,000 | 7,358,030 | 3,596,545,000 | 29.3% | 31.6% |
| 2007 | 2,293,170 | 1,119,787,000 | 7,521,790 | 3,551,383,000 | 30.5% | 31.5% |
| 2006 | 2,114,560 | 1,030,806,000 | 6,969,260 | 3,191,694,000 | 30.3% | 32.3% |
| 2005 | 1,984,851 | 955,692,812 | 6,407,445 | 2,915,857,861 | 31.0% | 32.8% |
| 2004 | 1,813,790 | 857,640,000 | 5,768,000 | 2,664,896,000 | 31.4% | 32.2% |
| 2003 | 1,940,130 | 822,762,000 | 5,459,330 | 2,608,966,000 | 35.5% | 31.5% |
| 2002 | 1,824,610 | 686,733,000 | 4,979,840 | 2,100,474,000 | 36.6% | 32.7% |
| 2001 | 1,596,850 | 558,475,000 | 4,295,540 | 1,797,190,000 | 37.2% | 31.1% |
| 2000 | 1,439,689 | 499,122,000 | 3,942,022 | 1,646,451,089 | 36.5% | 30.3% |
| 1999 | 1,280,008 | 451,299,000 | 3,431,369 | 1,489,765,024 | 37.3% | 30.3% |
| 1998 | 1,261,817 | 408,827,586 | 3,537,148 | 1,373,247,301 | 35.7% | 29.8% |
| 1997 | 1,356,975 | 377,504,316 | 3,977,878 | 1,254,457,677 | 34.1% | 31.1% |
| 1996 | 1,082,475 | 328,242,581 | 3,035,523 | 1,020,415,029 | 35.7% | 32.2% |
| 1995 | 944,957 | 245,296,432 | 2,283,690 | 791,254,276 | 41.4% | 31.0% |
| 1994 | 911,518 | 223,705,235 | 2,195,325 | 696,677,751 | 41.5% | 32.1% |
| 1993 | 753,889 | 188,307,074 | 1,955,017 | 650,610,396 | 38.6% | 29.0% |
| 1992 | 871,689 | 247,494,095 | 2,177,588 | 774,989,165 | 40.0% | 31.9% |
| 1991 | 701,530 | 193,323,844 | 1,796,940 | 600,022,519 | 39.0% | 32.2% |
| 1990 | 832,744 | 197,897,260 | 1,905,828 | 577,073,231 | 43.7% | 34.3% |
| 1989 | 915,085 | 174,471,660 | 2,177,417 | 583,993,153 | 42,0% | 29.9% |
| 1988 | 988,463 | 2,260,034 | 43.7% | |||
| 1987 | 1,143,391 | 2,481,167 | 46.1% | |||
| 1986 | 1,496,165 | 3,148,095 | 47.5% | |||
| 1985 | 2,213,326 | 4,226,272 | 52.4% | |||
| 1984 | 2,380,984 | 240,100,000 | 4,480,168 | 659,000,000 | 53.1% | 36.4% |
| 1983 | 2,401,495 | 243,400,000 | 4,205,809 | 614,000,000 | 57.2% | 39.6% |
| 1982 | 2,385,701 | 238,800,000 | 3,969,875 | 586,000,000 | 60.1% | 40.8% |
| 1981 | 2,265,944 | 3,721,539 | 60.9% | |||
| 1980 | 2,053,933 | 241,400,000 | 3,329,133 | 535,600,000 | 61.7% | 45.1% |
| 1979 | 1,634,852 | 181,000,000 | 2,959,215 | 489,000,000 | 55.2% | 37.0% |
| 1978 | 1,492,273 | 2,953,385 | 50.2% | |||
| 1977 | 915,454 | 84,300,000 | 2,096,606 | 43.7% | ||
| 1976 | 666,422 | 58,500,000 | 1,713,511 | 38.9% | ||
| 1975 | 449,838 | 44,300,000 | 1,444,498 | 192,500,000 | 31.1% | 23.0% |
| 1974 | 362,447 | 36,900,000 | 1,568,532 | 23.1% | ||
| 1973 | 357,824 | 34,700,000 | 1,705,125 | 21.0% | ||
| 1972 | 248,747 | 22,200,000 | 1,406,191 | 17.8% | ||
| 1971 | 180,336 | 16,400,000 | 975,462 | 18.5% | ||
| 1970 | 142,753 | 13,900,000 | 774,059 | 91,000,000 | 18.4% | 15.3% |
| 1960 | 72,890 | 207,717 | 35.1% | |||
| 1950 | 27,574 | 68,123 | 40.5% | |||
| 1940 | 8,243 | 29,626 | 27.8% | |||
Notes:
In 1974 Dr. Lucio Caputo began the promotional campaign in support of Italian Wines on behalf of the I.C.E.
The promotional campaign stopped in 1982.
From 1975 to 1983 the quantity of Italian Wines imported increased by 563% from 362,447 HL to 2,401,495 HL.
From 1983 to 1991 the quantity of Italian Wines imported decreased by 71% from 2,401,495 to 701,530 HL.
The quantity reached in 2009 (2,076,020 HL) is still lower than the amount of 1983 (2,401,495 HL).
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